To be trusted in business, you must be trustworthy. You must believe in yourself, your company, the essential goodness of your products and services, and in your people. You need to
believe that you are offering an excellent product or service in every way, one that makes a difference in the lives of your customers. You must lead by example and obtain management skills that inspire others to join you in the exciting project of building a great company.
At the same time, you must become excellent at the key capabilities and functions of leadership and set yourself on a course of continuous improvement throughout your career.
“You need the humility to remind yourself that you’ve got to get better at everything you do,” insisted Amazon founder, Jeff Bezos, when we spoke with him. “I don’t know about you, but I’m never done growing my company or myself.”
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